There are many things you can do yourself or you can hire an SEO company in Vancouver to provide you with Vancouver search engine optimization services, but regardless of how you go about it, using title tags and description tags can really make a big change.
Good title tags are important because:
·Title tags weigh heavily when it comes to search engine rankings.
·Search engines use the title tags for results pages, meaning they will be what a user sees when he or she is looking for a specific webpage.
·The title you choose will also be what a user sees if he or she bookmarks your page, and you want it to be attention-grabbing.
So how should you format your title tags?
·Use the keywords you want to be ranked high for. It needs to be something that is used on your webpage so the title and content match up.
·Use hyphens or colons to keep your keywords separate from the rest of the title.
·Use your keywords to describe your page in a very small sentence.
·Use your company's name after the keywords but make sure you have an even number of words on either side of your hyphen or colon. You might also want to match your keywords to your web address.
Description Tags are important because:
·Description Tags are important because search engines such as Google, Bing, or Yahoo will use the descriptions in your web page's listing. The better the description, the more likely someone will click on your website.