Your software solution provider must be able to help you comply with required federal guidelines and regulations. You can also get the best it services marketing via https://www.ulistic.com/
The marketing software provider is expected to ensure that your message reaches the correct folder in the recipient. Email design should be done in such a way that spam software can be avoided. The marketing service provider must be able to guarantee this.
Check requests from your service provider
Perform a system test by sending a batch of test emails to multiple known email IDs and verifying that the emails arrived as expected.
You can create a series of fake emails to verify the service provider's claim that they can bypass the Spam folder and will be clearly visible in your inbox.
Another statement that needs to be reviewed is that it is flexible for reporting and tracking activity. If the vendor is unable to demonstrate this functionality, contact the existing customer, and request a report preview.
Industry best practice
Does the system allow message recipients to unsubscribe from your service? The best practice in the industry is to respect the preferences of viewers and remove your presence from their inbox if necessary. Option to group unsubscribe must be available in the system.
A good marketing service provider understands that you need to chop the customer population into cubes and look at the profiles of customers who relate to you as well as potential customers who may be part of a campaign.
When planning initiatives, the demographic distribution of the population should also be considered for your survey. Whose interests are ultimately interested in these communications and what is the profile of that person's preferences? How have other people with similar profiles reacted?