Social media is an fundamental component of any business’s marketing and advertising approach, so it wasn't surprising that an episode of the live show for Podiatrists, PodCHatLive would devote the topic to social media marketing intended for podiatry busineses. PodChatLive is a regular live stream on Facebook that is hosted by Craig Payne from Australia and Ian Griffiths from the United Kingdom. Ian and Craig have a different guest on for every stream and go over an array of topics, giving answers to queries which have been submitted on the Facebook comments. In the conclusion of the live, the recorded edition is loaded to YouTube as well as the audio versions published as a podcast.
For the episode on social media, the hosts had a chat with Jill Woods and they talked about why health care professionals typically see marketing being a dirty word, and Jill presented good quality details on the way you can certainly re-frame this and use it for the good of the podiatry profession. In addition they talked about the advantages and disadvantages of social media and talked over some of the various social media platforms available and the way to make use of them, and eventually how they may be used for good by every one. There was additionally a conversation about how the professional/governing organisations might or must make use of social media. Jill Woods initially worked in marketing in 1988, well before the internet came into existence and before she had ever heard the word podiatry. Since then Jill has worked in a number of marketing distinct roles as well as trained as a podiatrist before being employed as an associate in a podiatry practice after which running her own private clinic. Jill has extensively lectured on and about podiatry. Jill has since obtained a Masters in adult training & education and commenced 5 different offline and online businesses so as to find something that may complement her nomadic life being a military spouse.